Social Media


Aoife McCrum is the Social Media & Digital Marketing Manager at SoolNua, a specialist MICE agency helping destinations, hotels and venues with strategy, marketing and training based on 6 decades of expertise as global leaders in the industry. Previously McCrum interned at Ovation Global DMC, the destination management arm of MCI, a global association, communications and event management company. It was here that she worked with the Global Sales & Marketing department and gained her first insight into the MICE industry.

Aoife holds a BA degree in Advertising & Marketing from The Institute of Technology Tallaght. She has a keen interest and experience in the hospitality & service industries after five years of waitressing and working in retail.

Aoife is highly skilled in video and has produced a full suite of destination videos presenting SoolNua’s “alternative” viewpoint on Dublin, Barcelona, Bratislava, Milan and Slovenia amongst others. She co-ordinated all the on-line and digital marketing elements of the MIMA award winning social media campaign at IMEX Frankfurt 2015 for Croke Park Meetings & Events. She currently manages all on and off line marketing for SoolNua and her work may be viewed at

Along with 5 other council members, Aoife launched Meetings+Millennials – a networking initiative for millennials in the Meetings &Events Industry. She designed their website and manages their social media presence.

Aoife is an avid follower of many sports and is an especially passionate Leinster & Manchester United fan. Standing at 5’3” and of small build, Aoife is the proud holder of a Silver Medal in Discus at all-Leinster level.

October 17 @ 16:45


– 17:30


Hashtag Club

Aoife Mc Crum